The bottom line for the FTC? Parents shouldn’t have to go this alone. Among other things, research presented at the workshop showed that many kids and teens can’t always tell something is an ad if it’s blended into surrounding content. Or it’s an ad woven into the gameplay in an online game or virtual reality world.Ī new FTC Staff Perspective, Protecting Kids from Stealth Advertising in Digital Media, takes a closer look at these kinds of ads, and includes some of the main takeaways from an October 2022 FTC workshop where experts looked into the potential harms of blurred advertising and discussed possible solutions. Or a kid not knowing a company is behind that video of a kid unboxing a new toy. Sometimes it’s a teen not realizing their favorite influencer was paid to feature a product. But what happens when the line between ads and games and other content gets blurred? Have kids or teens? If they’re online or using apps or game consoles, they’re also dealing with ads. Identity Theft and Online Security Show/hide Identity Theft and Online Security menu items.Unwanted Calls, Emails, and Texts Show/hide Unwanted Calls, Emails, and Texts menu items.Money-Making Opportunities and Investments.Jobs and Making Money Show/hide Jobs and Making Money menu items.Credit, Loans, and Debt Show/hide Credit, Loans, and Debt menu items.Shopping and Donating Show/hide Shopping and Donating menu items.

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